........................Modulated seminars - "in-house" updates:
..........................................Tailor your own programme
- We can communicate impulses and inspiration- towards the internet.
• Each theme is a 20 minute sequence
• The themes concentrate on elements in e-commerce.
• We reference source material - as a guide. - subject to our own experience.
• We run our own internet stores and sites.
..........................................Tailor your own programme
- We can communicate impulses and inspiration- towards the internet.
• Each theme is a 20 minute sequence
• The themes concentrate on elements in e-commerce.
• We reference source material - as a guide. - subject to our own experience.
• We run our own internet stores and sites.
| Programme:.............................................................................................. |
Reference
|
..Duration.. |
|
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| • The road to e-Commerce: |
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20 min |
| ....Based on "The world is flat", by Thomas L. Friedman | ||
| .....- Up the value chain.- Why does it work? |
||
| • Trends and targets: |
 |
20 min |
| ....Based on "Trends" by Tom Peters & Martha Barletta | ||
| .....- Targeting women.- Targeting seniors | ||
| • Internet stores - only possibilities: |  |
20 min |
| .....osCommerce "Professional edition" by David Mercer | ||
| .....- Freeware and osCommerce building blocks | ||
| • Understanding search engines: |  |
20 min |
| ...."Winning results with Google AdWords" by Andrew Goodman | ||
| .....- The search engine Google and Google Adwords | ||
| • Økt brukervennlighet (Useability): |  |
20 min |
| ......."Don´t make me think" by Steve Krug: |
||
| ......- Intuitive navigation | ||
| • Search engines and optimization (SEO): |  |
|
| .....Search Engine Optimization by Grappone and Couzin | ||
| .....- Techniques for increasing placement in search engines | 20 min | |
| • Activate the surfer - get him to do your bidding: |  |
|
| ....."Call to Action" by Bryan & Jeffrey Eisenberg |
||
| .....- From Landing Pages to Money Pages | ||
| • Analytics : Where do they come from and where do they go? |  |
20 min |
| ....."Web Analytics" by Avinash Kaushik | ||
| .....- Analysing and tracking of visitors | ||
|
© Tomo Trading - Tor Moltu - Fosseveien 8-12 - 1792 Tistedal - Halden, Norway
Phone: (+47) 416 73 666 • e-mail: tor@tomotrading.no |
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